British Medical Journal – campaign coverage, 2012-2013

In 2012 Lifebox was selected as the British Medical Journal’s holiday charity for the second year in a row.

The campaign raised more than £27,000, and will enable us to support more than 160 additional operating theatres this year.  As impressive as this is, the impact is much greater than the sum of its parts.  160 pulse oximeters revolutionizes daily practice for many more anaesthesia providers, and safeguards the lives of exponentially  more patients.

The wide-ranging series of articles, podcasts and Blog that propelled the campaign is catalogued below.  If you have any questions we’re always glad to hear from you at [email protected] or  on 0203 286 0402.

Editorial

“Editor’s Choice: Oxygen and Publicity” – Fiona Godlee, 5.Dec.2012

Feature articles

“Lifebox: Make It Zero” Sarah Kessler, 4.Dec.2012

“Atul Gawande Q&A: the difference a donation makes” Jane Feinmann, 12.Dec.2012

“Christmas special: two theatres, one oximeter” 22-29.Dec.2012

“Journey of an oximeter” Jane Feinmann, 15.Jan.2013

Blog

“Lifebox: is that the pulse oximeter charity?” Sophie Reshamwalla, 4.Dec.2012

“Rwanda Q&A: unmet surgical need and a surgical safety crisis” Lifebox in conversation with Professor Patrick Kyamanywa, 7.Dec.2012

“Into thin air: hypoxia in Ethiopia” Tom Bashford, 11.Dec.2012

“Togo Q&A: facing the facts and making a difference” Lifebox in conversation with Fataou Ouro-Bang’Na, 18.Dec.2012

“On using a pulse oximeter in Zambia” Geoffrey Roberts, 28.Dec.12

“El Salvador Q&A: education, education, education” Lifebox in conversation with Sandra Leal, 8.Jan.2013

“Why pulse oximeters from Lifebox make such a difference” Iain Wilson, 25.Jan.2013

“On fixing the lack of medical equipment in Africa” Shauna Mullally, 5-Feb-2013

Podcast

“Neonatal survival and Lifebox” Atul Gawande in conversation with Jane Feinmann (beginning 17.15 mins), 7.Dec.2012